David Zitzerman at Prime Time in Ottawa
February 16 - 18, 2011
The Westin Ottawa Hotel
Thursday, February 17, 2011
2:30 - 3:30 pm: Vertical Integration on Trial
Moderator: David Zitzerman, Partner, Goodmans LLP
In the international media system, vertical integration (AKA Convergence; AKA Media Consolidation) appears on the scene every few years as the panacea to the vexing problem of how of monetize digital platforms as traditional media dollars erode. In Ottawa for Prime Time 2011, a dedicated team of "prosecutors" and "defenders" will be brought together to debate the pros and cons of the strategy. They are members of an elite squad of media executives known as the Special Vertical Integration Unit. Among the puzzles they want solved: Is vertical integration really the answer to building and strengthening media assets? Or, as the prosecution will argue, is it just another doomed attempt by flailing established players to deal with the threat of digital media?
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