David Zitzerman at The Banff World Media Festival
Fairmont Banff Springs
405 Spray Avenue
Sunday, June 10, 2018
3:30pm - 4:30pm - International Media Leaders Panel
Moderator: David Zitzerman, Partner, Goodmans LLP
While competition in the media business has never been fiercer, for IP, talent, eyeballs and ad dollars, those same things are also cultivating new collaborations to tackle piracy, ballooning production budgets and complex monetization models. This session will see leaders of major companies break down the realities, complexities and strategies of today’s media business: what’s driving investment and greenlights, who’s going to buy who next and how it will affect the industry, what revenue strategies are working and which ones are going the way of the dinosaur, how to win audience share and which winds of change will buffet the industry next.
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