David Zitzerman quoted in "Success Return on Reality", Toronto Star
Excerpt from "Success Return on Reality" Toronto Star, by Sharda Prashad:
David Zitzerman, lawyer and partner in the entertainment group at Goodmans LLP, says the number of format rights negotiations has been increasing over the past five years.
Up for grabs is a bundle of intellectual property rights that includes everything from theme music and graphics to how to cost the characters and sequence the program.
"What you're getting is trade secrets and know-how or intellectual property in the broadest rights," says Zitzerman, who acts for CTV and Insight Production Co. Ltd. for Canadian Idol and CBS/Paramount for Model, and is Endemol's rep for Canada.