![]() | Michael Koch at the Canadian Institute's 19th Annual Advertising and Marketing Law Conference |
January-24-2013
Lawyer | Michael Koch |
Area | Communications |
Details
January 23 - 24, 2013
Westin Harbour Castle
Toronto, Ontario
Westin Harbour Castle
Toronto, Ontario
Thursday, January 24, 2013
2:15 pm: Protect Your Rights and Avoid Liability! Current Developments and Major Implications for IP Legal Guidelines in Advertising
2:15 pm: Protect Your Rights and Avoid Liability! Current Developments and Major Implications for IP Legal Guidelines in Advertising
Speaker: Michael Koch, Partner, Goodmans LLP
This session will cover:
- How the Copyright Act amendments will affect your online advertising and marketing campaigns
- The “YouTube clause” and user generated content
- Satire and parody as “fair dealing”: how will this affect your brand?
- The Supreme Court of Canada’s decisions in five copyright cases and what they mean to advertisers and marketers
- What is the scope of “fair dealing?”
- How to cope with the inadvertent sharing of trademarks online
- IP pitfalls when managing user generated content or running online crowdsourcing and voting contests
- Who owns that Tweet? User generated content and its use in your advertisements
- Managing user posts that contain third-party IP