Michael Koch at the Canadian Institute's 19th Annual Advertising and Marketing Law Conference

January 23 - 24, 2013
Westin Harbour Castle
Toronto, Ontario

 

Thursday, January 24, 2013
2:15 pm:  Protect Your Rights and Avoid Liability!  Current Developments and Major Implications for IP Legal Guidelines in Advertising
 

 

This session will cover:

 

• How the Copyright Act amendments will affect your online advertising and marketing campaigns
  • The “YouTube clause” and user generated content
  • Satire and parody as “fair dealing”: how will this affect your brand?
• The Supreme Court of Canada’s decisions in five copyright cases and what they mean to advertisers and marketers
  • What is the scope of “fair dealing?”
• How to cope with the inadvertent sharing of trademarks online
• IP pitfalls when managing user generated content or running online crowdsourcing and voting contests
  • Who owns that Tweet? User generated content and its use in your advertisements
  • Managing user posts that contain third-party IP