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Michael Koch at the Canadian Institute's 19th Annual Advertising and Marketing Law Conference


Lawyer Michael Koch
Area Communications


January 23 - 24, 2013
Westin Harbour Castle
Toronto, Ontario
Thursday, January 24, 2013
2:15 pm:  Protect Your Rights and Avoid Liability!  Current Developments and Major Implications for IP Legal Guidelines in Advertising
Speaker:  Michael Koch, Partner, Goodmans LLP
This session will cover:
  • How the Copyright Act amendments will affect your online advertising and marketing campaigns
    • The “YouTube clause” and user generated content
    • Satire and parody as “fair dealing”: how will this affect your brand?
  • The Supreme Court of Canada’s decisions in five copyright cases and what they mean to advertisers and marketers
    • What is the scope of “fair dealing?”
  • How to cope with the inadvertent sharing of trademarks online
  • IP pitfalls when managing user generated content or running online crowdsourcing and voting contests
    • Who owns that Tweet? User generated content and its use in your advertisements
    • Managing user posts that contain third-party IP