Peter Ruby Moderates INTA's Roundtable: Valuation of Brands

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Peter Ruby will moderate the INTA Roundtable: Valuation of Brands, hosted at Goodmans LLP.

It has been said that a company’s intellectual property can be its most valuable asset.  According to financing experts, 40 Canadian companies have brand values of more than $1 billion.  Whether it be in the context of a merger, acquisition, licensing arrangement, litigation or bankruptcy, it is vital to know the value of the underlying IP.  

Join us for a discussion of the methods used to value these intangible assets.