App Annie Acquires Mobidia
|Areas||Employment and Labour, Litigation, Mergers and Acquisitions, Tax, Technology|
Goodmans acted as Canadian counsel to App Annie in connection with its acquisition of Mobidia. The acquisition will accelerate the international expansion of App Annie Usage Intelligence and provide the app economy with the largest app usage dataset and the deepest insight into the two billion smartphone users worldwide. No acquisition amount was disclosed.
Based in San Francisco, App Annie is the largest mobile app intelligence platform, providing developers and publishers with a 360 degree view of what they need to know to build, market and invest in their apps. App Annie is used by more than 700,000 apps to track their performance, and over 400,000 mobile app professionals which includes 90 percent of the top 100 publishers.