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Goodmans Deals & Cases

This section contains brief summaries of selected significant cases and transactions.  You'll also find representative lists  - by year - of major transactions and cases where Goodmans' involvement is a matter of public record or where inclusion in the list has been authorized by our clients.

Hootsuite Acquires Digital Advertising Technology Leader AdEspresso

2017

Areas Mergers and Acquisitions, Technology

Summary

Goodmans represented AdEspresso, a SaaS solution for Facebook and Instagram advertising, in its acquisition by Hootsuite, the most widely used social media management platform.  With this acquisition, Vancouver-based Hootsuite now sits at the nexus of more than $500 million in annualized social spend, providing organizations the ability to effectively engage with customers across paid, earned, and owned social media.

AdEspresso is a top Facebook global ad partner, offering one of the leading advertising technology solutions to help organizations reach an audience of over a billion people on Facebook and Instagram. AdEspresso by Hootsuite will continue as a self-service ads management product that enables organizations to create and manage social advertising campaigns faster and more efficiently.