BeReal Closes Series B Round of Funding

In April, Apptopia, an app intelligence firm, reported that BeReal had grown its installs by 315% year to date for its simple use-case model. BeReal, once a day, sends its user a notification encouraging them to take a dual photo, or a “BeReal,” i.e., they should take a combination of a selfie and a front-facing photo, snapped simultaneously, to display the user’s day-to-day life. The platform deletes these images after 24 hours, prompting the users to engage in the activity repeatedly. This experience is focused on providing the users with a more authentic photo feed compared to the curated aesthetic found on other social media apps. The features lured a range of investors, culminating in a $30 million Series A, co-led by Andreessen Horowitz and Accel in June 2021.
Image by https://unsplash.com/@joshwithers
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