On Me Raises US$6 Million to Make Gift Cards Feel Personal Again

On Me, a digital gift-card startup founded by former Google employees, is helping people get the most out of their gift cards. Instead of limiting buyers to a single store, the startup sells digital gift cards built around interests – beauty, coffee, dinner, gaming and more. The recipient of the gift card can choose from multiple brands within their preferred category.

The company recently secured a US$6 million seed round led by NFX, with participation from Lerer Hippeau and Focal. The company’s plan is to expand its catalogue beyond typical retail and extend further into experience-driven options such as horseback riding lessons, wine tastings and theme-park trips.

Built for modern sharing, On Me’s platform allows users to attach photos, videos and GIFs, send cards instantly and store cards in Apple Pay or Google Wallet. The company now offers 72 categories and has processed more than US$2.5 million in gifts for over 26,000 users, growing approximately 50% every month.

The company is also positioning itself as the greener option by cutting down plastic cards and reducing waste. With the gift-card market projected to reach US$2.3 trillion by 2030, On Me is betting that interest-based gifting is the future.