StandUp and Take a Bow: $21M Raised by StandUp Ventures for Investment into Women-led Companies
StandUp Ventures (StandUp), a seed-stage firm investing in women-led companies, has raised $3.5 million in new capital in its final close for its initial fund, bringing the fund’s total to just over $21 million. Investments in the final close came from five new partners, including Teralys Capital (Teralys), Globalive Capital and other individual angel investors. The new influx of capital will be used to increase funding on earlier investments and to invest in new companies that share StandUp’s progressive values.
Teralys joined Northleaf Capital Partners as the second StandUp investor to have received backing from the Government of Canada’s Venture Capital Catalyst Initiative. This initiative saw the Government of Canada (with support from BDC Capital, another StandUp investor) dole out $400 million as part of its Venture Capital Action Plan to encourage more private venture capital investment in Canada. The Plan mandates a focus on “minimum threshold Canadian presence and investment levels” as well as on gender and diversity.
Founded in Toronto, StandUp began its mission to invest in Canadian, women-led or co-led high growth companies three years ago. StandUp initially invested in nine companies, including Nudge Rewards, Coconut Software, Bridgit, ODAIA, and Tealbook. To qualify for investment from StandUp, companies must have one woman founder in a C-level role who owns a significant portion of the company. To date, seven of StandUp’s investments are run by female CEOs, and three companies have been located outside Ontario. Five of its investments were made alongside BDC Capital’s Women in Technology Fund.
StandUp continues to work towards its long term goal of making gender diversity in funds mainstream. Its success thus far is encouraging, but there is a long way to go. Research has shown that investor bias accounts for one-third of the gender disparity in high-growth start-ups. Further, 85% of venture capital dollars are invested in funds with no women managing partners, which results in women-led companies receiving less funding than their male counterparts. Part of the solution requires more women at the venture capital and investing level, where reports show they are more likely to invest in women-led companies and more diverse portfolios overall. In the face of these disappointing statistics, StandUp’s continued growth and success offer optimism to those hungry for change. Let us hope, on this International Women’s Day and everyday, that we all feel full soon enough.
Author: Daniela Cerrone, 2019/2020 Articling Student-at-law
Photo Credit: https://unsplash.com/@johnishappysometimes
Expertise
Insights
-
Technology
Whoop and the Wearable Health Market
In March 2026, Whoop Inc. (“Whoop”) completed a Series G funding round for US$575 million, valuing the leading fitness wearable company at US$10.1 billion. Whoop received investment from many notable… -
Technology
The Smartest World Cup Yet: Inside FIFA’s Latest Officiating Innovations
The 2026 FIFA World Cup will showcase some of the most advanced officiating technology ever used in soccer. Building on systems introduced in previous tournaments, FIFA is rolling out new tools… -
Technology
Betting on the Future: How Prediction Markets Are Changing Everything
Recently, the Canadian Investment Regulatory Organization (“CIRO”) approved Wealthsimple to offer forecast contracts. Forecast contracts are investment products that offer investors binary “yes” or… -
Technology
Four Legal Takeaways from the Proposed Canadian Social Media Legislation
On June 10, 2026, the federal government introduced Bill C-34, also known as the Safe Social Media Act. The proposed legislation represents a sweeping effort to regulate social media platforms… -
Technology
Dreaming of a Good Sleep? Technology Might Help
The “sleep economy” is growing rapidly with more than just sleep masks, weighted blankets and melatonin products on the market selling a good night’s rest. Sleep technology has evolved from tracking… -
Privacy and Data Protection
Canadian Privacy Regulators Publish Findings and Guidance on OpenAI Privacy Compliance
Following a multi-year joint investigation, federal and provincial privacy regulators recently published their findings with respect to OpenAI’s collection and use of personal information to train…