 | John Keefe at Insight Information’s 3rd Annual In-House Counsel Forum |
February-26-2009
| Area | Litigation |
Details
Winning Strategies for Providing Legal Services as an Integral Member of the Business Team
February 26 - 27, 2009
St. Andrew's Club and Conference Centre
Toronto
Friday, February 27, 2009
4:15 - 5:15 pm: Effectively Utilizing Corporate Counsel for Crisis Intervention, Conducting Internal Investigations and Managing Public Relations
Moderator: John Keefe, Partner, Goodmans LLP
This session will cover:
- An overview of the Maple Leaf Foods listerium food recall saga and the role of corporate counsel in public relations damage control
- Assessing the full range of potential liability issues and the appropriate public relations strategies
- Handling media enquiries
- Designating the company spokesperson and establishing channels of communication with senior management
- Developing and disseminating policies to minimize the threat of information leaks
- Effective measures to avoid panic and adverse consequences to carrying on business operations
- Managing key stakeholders: employees, auditors, regulators, analysts, bankers, customers, suppliers and shareholders
For more information, please visit www.insightinfo.com.
