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John Keefe at Insight Information’s 3rd Annual In-House Counsel Forum


Area Litigation


Winning Strategies for Providing Legal Services as an Integral Member of the Business Team

February 26 - 27, 2009
St. Andrew's Club and Conference Centre

Friday, February 27, 2009
4:15 - 5:15 pm:  Effectively Utilizing Corporate Counsel for Crisis Intervention, Conducting Internal Investigations and Managing Public Relations

Moderator:  John Keefe, Partner, Goodmans LLP

This session will cover:

  • An overview of the Maple Leaf Foods listerium food recall saga and the role of corporate counsel in public relations damage control
  • Assessing the full range of potential liability issues and the appropriate public relations strategies
  • Handling media enquiries
  • Designating the company spokesperson and establishing channels of communication with senior management
  • Developing and disseminating policies to minimize the threat of information leaks
  • Effective measures to avoid panic and adverse consequences to carrying on business operations
  • Managing key stakeholders: employees, auditors, regulators, analysts, bankers, customers, suppliers and shareholders

For more information, please visit www.insightinfo.com.