Tara Parker at Prime Time in Ottawa 2017: The Age of Experimentation
The Westin Ottawa
11 Colonel By Drive
Ottawa, ON, K1N 9H4
Friday, February 3, 2017
Governor General's Ballroom III
11:30am-12:30pm Merchandising and Licensing: Turning the Business Model on its Head
Speaker: Tara Parker, Partner, Goodmans LLP
This panel will cover:
‘Long tail’ revenue from merchandising and licensing is typically realized well after the big dollars from production. But can products and content related to IP engage, grow and monetize audiences even before a show is produced and aired? This panel will explore innovations in licensing and merchandising, looking at winning examples in traditional models, as well as newer models that create new revenue streams.
For more information, click here.