Advertising and Marketing

Members of our Advertising and Marketing practice provide advice with respect to advertising and promotional campaigns, contests and promotions (including Internet and social media campaigns), packaging and labelling, gift and reward cards, whether done via direct marketing, electronic marketing or telemarketing. Our lawyers review advertising copy for compliance with Canadian laws, and draft and/or review marketing and advertising policies, website terms of use, e-commerce terms of service, website user interfaces and privacy policies, giving our clients the confidence that all of their consumer-facing materials and platforms are in compliance with Canadian laws. We also liaise with the Competition Bureau and Advertising Standards Canada and provide robust responses to complaints by consumers or competitors and investigations by regulators of alleged non-compliance.  

Clients seek our advice with respect to substantiating advertising claims, puffery and hyperbole, price and credit advertising, online behavioural (targeted) advertising, advertising to children, restrictions with respect to alcohol, automotive, cannabis, tobacco and vaping advertising, social media and influencer marketing, comparative advertising, and misappropriation of personality, testimonials and implied endorsements.