Advertising and Marketing

As advertising and marketing strategies increasingly cross media platforms and country borders, heightened legal vigilance is required. Goodmans Advertising and Marketing Group helps clients navigate the developing and intersecting laws that impact how businesses interact with consumers in Canada, and remain within the boundaries of local laws.  

Our clients, both domestic, and international companies branching out in Canada, trust us to help ensure their advertising and marketing activities comply with Canadian laws and guidelines, including the false or misleading advertising provisions of the Competition Act, the unfair or deceptive practices provisions of provincial consumer protection laws, the Canadian Code of Advertising Standards and other industry self-regulatory codes, the  Consumer Packaging and Labelling Act, Canada’s anti-spam law (CASL), the CRTC’s Unsolicited Telecommunications Rules, as well as Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA). 

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