Advertising and Marketing
As advertising and marketing strategies increasingly cross media platforms and country borders, heightened legal vigilance is required. Goodmans Advertising and Marketing Group helps clients navigate the developing and intersecting laws that impact how businesses interact with consumers in Canada, and remain within the boundaries of local laws.
Our clients, both domestic, and international companies branching out in Canada, trust us to help ensure their advertising and marketing activities comply with Canadian laws and guidelines, including the false or misleading
advertising provisions of the Competition Act, the unfair or deceptive practices provisions of provincial consumer protection laws, the Canadian Code of Advertising Standards and other industry self-regulatory
codes, the
Consumer Packaging and Labelling Act, Canada’s anti-spam law (CASL), the CRTC’s Unsolicited Telecommunications Rules, as well as Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
Members of our Advertising and Marketing practice provide advice with respect to advertising and promotional campaigns, contests and promotions (including Internet and social media campaigns), packaging and labelling, gift and reward cards, whether done via direct marketing, electronic marketing or telemarketing. Our lawyers review advertising copy for compliance with Canadian laws, and draft and/or review marketing and advertising policies, website terms of use, e-commerce terms of service, website user interfaces and privacy policies, giving our clients the confidence that all of their consumer-facing materials and platforms are in compliance with Canadian laws. We also liaise with the Competition Bureau and Advertising Standards Canada and provide robust responses to complaints by consumers or competitors and investigations by regulators of alleged non-compliance.
Clients seek our advice with respect to substantiating advertising claims, puffery and hyperbole, price and credit advertising, online behavioural (targeted) advertising, advertising to children, restrictions with respect to alcohol, automotive, cannabis, tobacco and vaping advertising, social media and influencer marketing, comparative advertising, and misappropriation of personality, testimonials and implied endorsements.
Expertise
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Competition and Foreign Investment
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Competition Bureau investigations
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Competition Law Litigation
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Compliance Programs and Audits
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Foreign Investment and National Security Reviews
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Merger Review
Explore People in Advertising and Marketing
Meet our teamNews & Events
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Competition and Foreign Investment
Michael Koch at the 5th Annual In-House Counsel Summit
The Law Society of Upper Canada Toronto, Ontario Thursday, February 26, 2015 1:35 - 2:15 pm: Competition Law Primer Speaker: Michael Koch, Partner, Goodmans LLP This session will cover the…
Related Expertise
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Competition and Foreign Investment
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Competition Bureau investigations
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Competition Law Litigation
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Compliance Programs and Audits
-
Foreign Investment and National Security Reviews
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Merger Review