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Advertising and Marketing
As advertising and marketing strategies increasingly cross media platforms and country borders, heightened legal vigilance is required. Goodmans Advertising and Marketing Group helps clients navigate the developing and
intersecting laws that impact how businesses interact with consumers in Canada, and remain within the boundaries of local laws.
Our clients, both domestic, and international companies branching out in Canada, trust us to help ensure their advertising and marketing activities comply with Canadian laws and guidelines, including the false or misleading
advertising provisions of the Competition Act, the unfair or deceptive practices provisions of provincial consumer protection laws, the Canadian Code of Advertising Standards and other industry self-regulatory
Consumer Packaging and Labelling Act, Canada’s anti-spam law (CASL), the CRTC’s Unsolicited Telecommunications Rules, as well as Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
Clients seek our advice with respect to substantiating advertising claims, puffery and hyperbole, price and credit advertising, online behavioural (targeted) advertising, advertising to children, restrictions with respect to alcohol, automotive, cannabis, tobacco and vaping advertising, social media and influencer marketing, comparative advertising, and misappropriation of personality, testimonials and implied endorsements.