December 06, 2016

Goldman Sachs VC Fund Series B Investment in Hubba Inc.

Goodmans LLP represented Goldman Sachs Investment Partners, an early backer of Uber, Facebook and Pinterest, in its Series B investment in Toronto startup, Hubba Inc., the leading business network for retailers to connect with consumer brands.

Hubba CEO and co-founder Ben Zifkin said the Series B venture financing will enable the five-year old company to triple its 45-person employee count by the end of next year “and build out a massive global institution in Toronto.” The company previously raised $11-million (Cdn) in its first venture capital financing a year ago from Canadian backers including Real Ventures, Kensington Venture Fund, Brightspark Ventures.

Hubba’s platform brings together consumer products purveyors and the retailers they sell to. Product makers provide photos, videos and product information on the site, which is set up to be for merchants to use for flyers, training and other uses. Hubba says more than 40,000 companies use its platform, including consumer products giants AB InBev, Unilver and retail giant Walmart.

"Goodmans has deep experience in capital markets and in the REIT space. Their service and responsiveness levels are also very high." — Chambers Canada
Goodmans LLP houses a full-service capital markets practice... Among its core strong suits, the group is arguably best known for its strength in SPACs, REITs and IPOs... — The Legal 500 Canada
"The team is very professional, solves problems efficiently and is very hard-working. It is a great pleasure and privilege to work with the team on cross-border transactions and multi-jurisdictional projects." — Legal 500 Canada
"It is one of our trusted and preferred legal firms when we go to select specific counsel. It is a leader in capital markets, and we trust the group's view and know that it works well." — Chambers Canada
A prominent player in REITs and SPAC-related offerings, also bearing an impressive record in cross-border and cannabis-related matters. — The Legal 500 Canada
Clients note, "They have an exceptional ability to understand the root of the issue and figure out realistic, step-by-step approaches to solve problems." — Chambers Canada
A distinguished practice valued for advising major REITs and financial institutions on innovative capital markets transactions. — Chambers Canada
On the Capital Markets group, one client says, "deep strength and expertise at all levels...nothing can replace stability and the fact that I have worked with Goodmans on both sides of the table since the early 2000’s." — Legal 500 Canada
One interviewee reported, "The Goodmans team as a whole is excellent," adding: "The lawyers are very responsive and get the job done. It is of great assurance to have them as our legal advisers." — Chambers Canada
Clients comment Goodmans Capital Markets team has "Deep experience, based upon decades of leadership in the sector." — IFLR1000
A client notes, "The lawyers that I have worked with at Goodmans are extremely professional, knowledgeable, creative and excellent service providers. The matters that we have worked on were extremely complicated and required high level of ability to combine understanding of our business objectives with legal analysis." — IFLR1000
Clients note the team's "institutional knowledge is very deep" and stated: "It's like they're part of the team they work with. They're extremely responsive." — Chambers Global

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