CIPO releases practice notices aimed at reducing wait times for trademark applicants
The Canadian Intellectual Property Office (“CIPO”) recently released two practice notices aimed at improving the speed of assessment of trademark applications.
Following Canada’s June 2019 accession to the Madrid Protocol, which allows an applicant to file a single application for protection in up to 124 countries, a two-tiered system has arisen in Canada, whereby applications submitted through the Madrid system (the “ Madrid System”) are examined significantly faster than applications submitted through the national, non-Madrid system (the “ Canadian System”).
As reported by Canadian Trademark Blog, under the terms of Canada’s accession to the Madrid System, applications must be reviewed within 18 months. However, trademark applications filed under the Canadian System are not examined for, on average, 28 to 30 months.
To address the disparity between the two filing systems, and in response to the current backlog of trademark applications submitted under the Canadian System, CIPO has outlined the steps it intends to take in two Practice Notices, which are both effective immediately:
- Expedited Examinations – The first practice notice states that the Office of the Registrar of Trademarks will begin accepting requests for expedited examinations of trademark applications where one or more of the following four criteria is met:
- A court action is expected or underway in Canada with respect to the applicant's trademark in association with the goods or services listed in the application;
- The applicant is in the process of combatting counterfeit products at the Canadian border with respect to the applicant's trademark in association with the goods or services listed in the application;
- The applicant requires registration of its trademark in order to protect its intellectual property rights from being severely disadvantaged on online marketplaces; or
- The applicant requires registration of its trademark in order to preserve its claim to priority within a defined deadline and following a request by a foreign intellectual property office. In such cases, the request will need to be attached to the affidavit or statutory declaration.
- Measures to Improve Timeliness of Examinations – The second practice notice outlines three practices that will be followed during the examination of trademark applications:
- Examiners will provide fewer examples of goods and services that would be considered acceptable when issuing an examiner’s report;
- Applications entirely comprised of pre-approved goods or services, which can be reviewed more quickly, may be prioritized over applications that do not use this option; and
- Examiners will reduce the number of reports issued and the Office of the Registrar of Trademarks will, where reasonable, refuse trademarks in a more timely manner. To this end, examiners will only be required to maintain a particular submission or
argument once.
Photo Credit: https://unsplash.com/@heyquilia
Expertise
Insights
-
Intellectual Property Litigation
Trademarks Opposition Board Moves to Digital-Only Submission of Confidential Information
As of June 1, 2026, the Trademarks Opposition Board (TMOB) requires all confidential evidence and documentation in proceedings under sections 11.13, 38, or 45 of the Trademarks Act (the “Act”) to be… -
Intellectual Property Litigation
Kansas City Chiefs Stars Sued for Trademark Infringement Over Steakhouse
The sneaker company, 1587 Sneakers, is reportedly suing Kansas City Chiefs players, Patrick Mahomes and Travis Kelce, along with their restaurant partners, for trademark infringement.1587 Sneakers… -
Intellectual Property Litigation
A Pecking Order Problem: Pudgy Penguins Faces Penguin Trademark Lawsuit
As reported by Bloomberg Law News, PEI Licensing (“PEI”), the owner of the Penguin apparel brand, has sued Pudgy Penguins NFT (“Pudgy Penguins”) for trademark infringement.Pudgy Penguins started as a… -
Intellectual Property Litigation
Old Brand, New Problems? Nike’s Attempt to Revive “Total 90” Soccer Cleats
Nike is reportedly attempting to revive its classic “Total 90” soccer cleat line, but has encountered an unexpected setback. Total90, LLC has reportedly asserted that Nike is infringing its… -
Intellectual Property Litigation
A Swing and a Miss: The “All Rise” Trademark Attempt
As reported by Bloomberg, attempts to register marks covering the phrases “All Rise” and “Here Comes the Judge” were rejected by the U.S. Court of Appeals for the Federal Circuit. In… -
Intellectual Property Litigation
Hershey’s Kisses Go to Court – Federal Court of Appeal Decision in PIM Brands Inc. v. Hershey Chocolate & Confectionery LLC
The Federal Court of Appeal’s recent decision in Promotion in Motion, Inc. (PIM Brands, Inc.) v. Hershey Chocolate & Confectionery LLC offers fresh guidance on how courts evaluate survey evidence…