As reported by Gizmochina, Samsung has filed a patent at the World Intellectual Property Office, which discloses a new “pop-up” camera technology for smartphone devices.
The patent application describes a set of cameras that remain contained within a smartphone’s casing until they are used, at which point they spring out from the casing and protrude from the smartphone. The camera set retracts back into the smartphone’s casing for a cleaner design while the device is being otherwise used. Samsung’s patent application describes this technology in four distinct forms, which vary only in the placement of front and back-facing cameras within the popping-up camera sets.
The images attached to the patent application indicate that this technology is intended for use in foldable smartphone devices, a market in which Samsung has been a pioneer. The pop-up camera described by Samsung’s patent application can be used when a foldable phone is open or while it is folded closed, allowing users the flexibility and convenience of full camera capabilities in either position.
However, Gizmochina speculates that this patent may never be put to use by Samsung. As they note, under-screen cameras appear to be the future in smartphone technology and will likely be used in Samsung products in the years to come.
Authors: Jaclyn Tilak and Sasha Seeber, 2020/2021 Articling Student-at-law
Photo Credit: https://unsplash.com/@jonathantalbertphotography
Authors
Expertise
Insights
-
Intellectual Property Litigation
Trademarks Opposition Board Moves to Digital-Only Submission of Confidential Information
As of June 1, 2026, the Trademarks Opposition Board (TMOB) requires all confidential evidence and documentation in proceedings under sections 11.13, 38, or 45 of the Trademarks Act (the “Act”) to be… -
Intellectual Property Litigation
Kansas City Chiefs Stars Sued for Trademark Infringement Over Steakhouse
The sneaker company, 1587 Sneakers, is reportedly suing Kansas City Chiefs players, Patrick Mahomes and Travis Kelce, along with their restaurant partners, for trademark infringement.1587 Sneakers… -
Intellectual Property Litigation
A Pecking Order Problem: Pudgy Penguins Faces Penguin Trademark Lawsuit
As reported by Bloomberg Law News, PEI Licensing (“PEI”), the owner of the Penguin apparel brand, has sued Pudgy Penguins NFT (“Pudgy Penguins”) for trademark infringement.Pudgy Penguins started as a… -
Intellectual Property Litigation
Old Brand, New Problems? Nike’s Attempt to Revive “Total 90” Soccer Cleats
Nike is reportedly attempting to revive its classic “Total 90” soccer cleat line, but has encountered an unexpected setback. Total90, LLC has reportedly asserted that Nike is infringing its… -
Intellectual Property Litigation
A Swing and a Miss: The “All Rise” Trademark Attempt
As reported by Bloomberg, attempts to register marks covering the phrases “All Rise” and “Here Comes the Judge” were rejected by the U.S. Court of Appeals for the Federal Circuit. In… -
Intellectual Property Litigation
Hershey’s Kisses Go to Court – Federal Court of Appeal Decision in PIM Brands Inc. v. Hershey Chocolate & Confectionery LLC
The Federal Court of Appeal’s recent decision in Promotion in Motion, Inc. (PIM Brands, Inc.) v. Hershey Chocolate & Confectionery LLC offers fresh guidance on how courts evaluate survey evidence…