AI Operating in the Background of the 2024 Paris Olympics

Operating in the background of the 2024 Paris Olympic Games was an array of Artificial Intelligence (“AI”) utilized by the International Olympic Committee (“IOC”) to pioneer ways in which the Games could be enhanced for both the athletes and viewers.

A key product of this effort was the IOC partnering with an AI-powered tool called Threat Matrix, designed to safeguard against online bullying towards Olympic athletes. Threat Matrix is a large language model (“LLM”) AI program which has the ability to recognize and interpret human language across extremely large data sets. LLMs can do so by drawing on a form of technology called “deep learning”, which enables it to understand how certain characters, words, or phrases function together to create text that reflects bullying or discrimination in over 35 different languages. The IOC hoped to use this AI program as a means of sorting through hundreds of thousands of posts each day, flagging those which may constitute bullying, and sending them to an immediate response team composed of human reviewers.

Threat Matrix was successfully piloted by the IOC during Olympic Esports week, where the AI successfully analyzed over 17,000 social media posts, flagging 199 to a review team who then determined 49 to constitute bullying. The program was then implemented during the Games, where it screened through endless social media posts across Facebook, Instagram, X, and TikTok, safeguarding the emotional well-being of the Olympic athletes.

Another innovative use of AI at the Games was through the IOC drawing on excess energy produced by local AI servers to heat the Olympic pools. The IOC did so by partnering with an American data company called Equinix, which operates a mass AI training site in Saint-Denis, France. The site generates large quantities of heat each day from its numerous servers tasked with training AI language models for well-known applications such as ChatGPT. Equinix was able to funnel the excess heat from its servers into pipes that were then sent to a local energy system used to heat the Olympic pools.

As AI continues to evolve, keep an eye out for how it may continue to pioneer positive change at future Olympic Games.