Powering AI: How Tech Giants and Innovative Cooling Solutions are Shaping the Future of Data Centers
The rapid advancement of artificial intelligence (AI) is significantly increasing the energy demands of data centers, prompting major technology companies to explore innovative solutions to power these facilities sustainably. The International Energy Agency predicts that data center investments will surge in the coming years, fueled largely by increasing digitalization and the rise of generative AI. Undoubtedly, this has led to growing concerns about the environmental impact of AI. Electricity usage is on the rise, with data centers projected to consume up to 9% of electricity in the United States by the end of the decade.
To address the rising demand for AI, tech giants Microsoft, Google and Amazon have entered into multi-billion dollar nuclear energy agreements. These deals aim to ramp up their energy supply to fuel the immense computing demands of generative AI. Additionally, efforts are being made to develop smarter techniques for cooling in data centers. Among the frontrunners is liquid cooling, where water is used to keep servers and other equipment from overheating.
Schneider Electric, a French multinational corporation that manufactures power equipment, has taken a major step to expand its data center capabilities with an $850 million acquisition of a controlling stake in American-based Motivair Corp – a leader in liquid cooling technology for high-performance computing. The company’s CEO acknowledged the deal was a significant investment, but emphasized that the move complements Schneider’s strategy to enhance its data center solutions.
As AI continues to drive the expansion of data centers, it is imperative for technology companies to adopt sustainable practices and engage with communities to mitigate environmental and societal impacts. Balancing innovation with responsibility will be key to ensuring that the growth of AI benefits all stakeholders.
Author: Alexa Guerra
Image by https://unsplash.com/@tvick
Authors
Expertise
Insights
-
Technology
Autolane’s Infrastructure Solutions for Autonomous Vehicles
The development of robotaxis from companies such as Waymo LLC and Zoox, Inc. has sparked broader conversations about how autonomous vehicles will integrate into everyday life. For this integration to… -
Technology
BDC Signals Greater Openness to Defence-Focused Venture Investing
The Business Development Bank of Canada (“BDC”) has indicated it may ease restrictions that have historically limited venture capital funds it backs from investing in defence-related technologies… -
Technology
Toothpod Launches an Innovative, Chewable Dental Hygiene Tablet
Toothpod, a Toronto-based startup, has launched a portable, chewable tablet that anyone can use to clean their teeth. The company was co-founded by Vishar Yaghoubian, an emerging entrepreneurial star… -
Technology
Cohere Joins Forces with Thales Canada to Advance Defence-Focused AI
Cohere Inc. (“Cohere”), a Toronto company focused on developing enterprise AI, announced its partnership with Thales Canada Inc. (“Thales”). Thales is a leader in advanced defence and digital… -
Technology
Canada’s C$358 Million Defence Supply Chain Initiative Signals a Shift Toward Strategic Resilience
The federal government’s newly announced C$358 million initiative to strengthen Canada’s defence supply chain represents a decisive step toward fortifying the country’s sovereign and military… -
Technology
NASA’s Perseverance Rover Detects Evidence of Lightning on Mars
Scientists have detected what they believe are crackles of lightning on Mars. NASA’s Perseverance rover, which landed on Mars in February 2021, carries a microphone that picked up pops of small…