Sampler Acquires a “Sample” of Abeo to Expand to Europe and US Markets

Toronto-based company, Sampler, a product sampling platform for consumer packaged goods, has recently acquired Abeo, a beauty industry digital sampling agency. Sampler was created in 2013 by Marie Chevrier and works with consumer packaged goods companies to create and manage product sampling programs to generate customer engagements. Sampler is currently available in 23 countries and has worked with over a thousand brands from different sectors. Some notable companies include L’Oreal, NYX, La Roche-Posay, Kiehl’s, and Dove. The acquisition will advance Sampler’s expertise in the beauty industry and accelerate its expansion into Europe and the U.S.