Sampler Acquires a “Sample” of Abeo to Expand to Europe and US Markets
Toronto-based company, Sampler, a product sampling platform for consumer packaged goods, has recently acquired Abeo, a beauty industry digital sampling agency. Sampler was created in 2013 by Marie Chevrier and works with consumer packaged goods companies to create and manage product sampling programs to generate customer engagements. Sampler is currently available in 23 countries and has worked with over a thousand brands from different sectors. Some notable companies include L’Oreal, NYX, La Roche-Posay, Kiehl’s, and Dove. The acquisition will advance Sampler’s expertise in the beauty industry and accelerate its expansion into Europe and the U.S.
Arcade Beauty, a U.S. firm offering sampling solutions for beauty and wellness businesses, founded Abeo and will receive a minority stake in Sampler. Arcade Beauty and Sampler have entered into a commercial partnership agreement that will allow brands to partner with the two companies to design end-to-end tools for promotional campaigns. After selling Abeo to Sampler, Arcade Beauty stated it will continue to focus on its core product innovation strategy, specifically supporting the beauty and wellness industry.
Authors
Expertise
Insights
-
Financial Services Regulatory
Canadian Securities Administrators Extend Compliance Deadline in Interim Approach to Value-Referenced Crypto Assets
On April 17, 2024, the Canadian Securities Administrators (CSA) provided an update to their interim approach in respect of “Value-Referenced Crypto Assets” (VRCAs), as set out in the CSA’s guidance in… -
Financial Services Regulatory
Obligations and Opportunity - Budget 2024’s Impact on the Blockchain Industry
As crypto-assets become subject to further regulation both domestically and globally, industry players find themselves presented not only with new obligations but also with new opportunities. Canada’s… -
Technology
U.S. Justice Department Files Antitrust Lawsuit Against Apple
On March 21, the U.S. Justice Department, in collaboration with 16 other state and district attorneys general, filed an antitrust lawsuit against Apple.The lawsuit alleges that Apple has engaged in… -
Technology
Spotify Tests Educational Content on Platform
Spotify, a music, podcast, and audiobook streaming platform, is now venturing into e-learning. The platform will be providing its users with video-based courses by partnering up with educational tech… -
Technology
TikTok: Time is Running Out
TikTok has exploded in popularity with 170 million users in the United States (“US”). For context, at least one in three Americans access the application, and according to a 2022 Pew Research Center… -
Technology
PocketHealth Secures $45M in Series B Funding: A Leap Forward in Medical Image Exchange
At its inception eight years ago, PocketHealth set a goal to build an easier way for patients and healthcare providers to access and share diagnostic images. Today, the Toronto-based start-up’s…