On April 8, Hootsuite Inc., a Vancouver-based social media management company, announced that it is acquiring Talkwalker, a Luxembourg-based consumer intelligence company. The deal is expected to close in the second quarter of 2024.
Talkwalker was founded in 2009, and offers AI-powered ‘social listening’ services – analysis of online conversations to provide consumer behaviour insights. Talkwalker’s analysis covers over 30 social media platforms. Hootsuite and Talkwalker have had a business relationship dating back to 2015, when they first began partnering on projects.
Hootsuite CEO Irina Novoselsky explained that Hootsuite expects that “social media is about to be massively disrupted,” and believes that this acquisition will help Hootsuite weather the storm of that forthcoming disruption. Hootsuite would not disclose the value or structure of the acquisition.
Smartphones have become integral to daily life, raising increasing apprehensions about their impact on attention, productivity and overall digital habits. As reliance on smartphones has grown, so has…
Developer Rockstar Games and publisher Take-Two Interactive recently opened pre-orders for Grand Theft Auto VI (“GTA 6”), marking the first franchise instalment in thirteen years. Since the launch of…
A new iOS app called Sniff is taking a different approach to social networking by connecting dog owners within the same neighbourhood. Rather than encouraging users to build broad online communities…
The fully autonomous ridesharing service, Waymo, is looking to add a new ridesharing option for Torontonians with self-driving vehicles. Waymo is a driverless taxi service where users can hail an…
Four years after Canada shut Huawei out of its 5G networks, one of its former subsidiaries is hoping for a second chance in the Canadian market. Honor Device Co., a Chinese consumer electronics…
Quantum computers have long been promised to reshape the leading edge of computing technology, facilitating machines capable of completing operations unthinkably time-intensive for classical computers…
