Why Floss When You Can Brüush? Brüush Oral Care Closes IPO at $15.5 Million USD

A Toronto-based electric toothbrush company has decided to sink its teeth in the public market. Brüush Oral Care announced that its IPO closed at the Nasdaq earlier in August. Brüush raised $15.5 million USD, falling short of its initial IPO target by $1.75 million. Aegis Capital Corp. acted as the sole bookrunner on this IPO. This comes on the heels of Brüush’s Series A funding in 2020 for $6.5 million.

Brüush is a direct-to-consumer online business that utilises a subscription model to help refill brush heads. When speaking after raising the Series A funding, CEO Aneil Manhas understood Brüush’s goal to be “to create a frictionless experience for consumers to upgrade from manual to electric”. Since it’s start in 2018, Brüush has grown its subscription base to about 28,000 users and has caught the attention of celebrities like Nick Jonas. Brüush’s celebrity shine does not end there – comedian and actor Kevin Hart has joined as a partner and celebrity endorser as well.

With the electric toothbrush market projected to reach $3.7 billion USD by 2023, Brüush seems well-positioned to capitalize on further opportunities in the sector.