Mountaingate Capital Acquisition of The Mars Agency

Goodmans LLP acted for Mountaingate Capital, a Denver-based middle market private equity firm, in connection with its acquisition of MARS Agency, a global commerce marketing agency.

With a growing team of more than 500 employees spread across three continents, The Mars Agency is partnering with Mountaingate to accelerate growth organically as well as through selective strategic acquisitions to better serve its clients.

The Mars Agency will continue to operate as an independent agency with the same level of agility and client centricity, and this new equity funding will allow The Mars Agency to build out capabilities, strengthen its offering and further the development of the company's proprietary commerce technology platform, Marilyn®.

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