Goodmans Presents: The Winding Road of an Entrepreneur


Building a business from the ground up is hard work and rarely follows a straight or easy path. Survival rates for small businesses remain low and finding ways to grow and scale a business are challenges faced by many entrepreneurs. 

Nancy Peterson, CEO and Founder of HomeStars, has been down this road and learned from the many twists and turns along the way. She started HomeStars in 2006, to help homeowners find reputable home improvement pros. Now the leader in Canada, over half a million people visit HomeStars each month to research and connect with the best rated home professionals near them. Home Professionals advertise on HomeStars to tell their story, and grow their business with highly qualified connections. HomeStars was acquired in 2017 by HomeAdvisor (publicly traded under ANGI Homeservice), the #1 marketplace in the US.

Allan Goodman, Partner at Goodmans LLP, will sit down with Nancy as she shares her views and insights on topics such as:

  • Key success factors for founders
  • Financing models and alternative growth funding strategies
  • Creating culture in a start up
  • Attracting top talent
  • Scaling for success