Tonight, the Philadelphia 76ers take on the Toronto Raptors. Off the court, a very different dispute may be brewing for the 76ers.
According to reports, both the Philadelphia 76ers and their star center, Joel Embiid, are interested in obtaining trademark protection for the phrase "trust the process", which has become synonymous with the team's efforts to rebuild the franchise through drafting (and a fair bit of patience).
The 76ers reportedly filed a trademark application for "trust the process" in late September, whereas Embiid reportedly filed eight trademark applications for the same phrase in late November, covering items such as non-alcoholic beverages, toys, shoes, water bottles, bags, books, jewelry and cell phone cases.
The 76ers and Embiid do not only have each other to worry about in the quest to protect the "trust the process" phrase. There are reportedly multiple other individuals and organizations who have filed trademark applications relating to the phrase.
Author: Sandon Shogilev
Authors
Expertise
Insights
-
Intellectual Property
From Foam to Fortune: Crocs Inc. Prevails in Patent Infringement Case
Crocs Inc. has been awarded over $6 million following a decision regarding patent infringement by USA Dawgs and its subsidiary Double Diamond Distribution. Crocs was embroiled in years of litigation… -
Intellectual Property
Dish and iFit Reach the Finish Line Settling Infringement Dispute
Dish Network and iFit have reportedly reached an agreement to settle their legal disputes over the use of Dish Network’s streaming-video technology in iFit’s exercise equipment. The dispute arose… -
Intellectual Property
General Motors Files Patent Application for Foldable Ramp for Pickup Trucks
General Motors (“GM”) has reportedly filed a patent application with the United States Patent and Trademark Office for a foldable ramp designed for pickup trucks.The foldable ramp is designed to… -
Intellectual Property
Save Foods Looks to Save Agriculture from Nitrous Oxide Emissions
Nitrousink Ltd., the newly formed subsidiary of agri-tech company Save Foods, Inc., recently announced that it has filed an application with the U.S. Patent and Trademark Office related to reducing… -
Intellectual Property
British Columbia Looks to Protect Provincial Innovation Through New Strategy
Industry leaders have reportedly been voicing their concerns about Canada’s management of intellectual property (IP). BlackBerry co-founder Jim Balsillie reportedly noted that Canada’s innovation… -
Intellectual Property
Snap, Inc. Snaps Patent Infringement Allegations
The Central District of California recently granted dismissal of patent infringement claims concerning the generation and sharing of video content over social media, finding such content to be patent…