
Travis Kelce, three-time Super Bowl champion and Kansas City Chiefs superstar tight-end, has reportedly filed multiple new trademark applications in Ohio according to records from the United States Patent and Trademark Office.
Kelce's new trademark applications include:
- “Travis Kelce”
- “KillaTrav” (Kelce’s Instagram handle)
- “Flight 87” (a reference to Kelce’s jersey number)
- “Alright Nah” (Kelce’s signature catchphrase)
- “Kelce’s Krunch” (Kelce’s upcoming cereal brand)
Kelce reportedly intends to use the trademarks to sell merchandise, including cereal, posters, bobble heads and clothing.
The trademarks appear to be a strategic business move as Kelce’s popularity has rapidly increased this past season.
The increase in popularity is likely largely due to his relationship with Taylor Swift. Kelce’s jersey sales reportedly increased 400 percent after Swift attended her first Kansas City Chiefs game in September.
Authors
Expertise
Insights
-
Intellectual Property Litigation
Fallout from Trade Secret Theft in Taiwan
As reported by Reuters, three former employees of Taiwan Semiconductor Manufacturing Company ("TSMC") were charged with violating security law and other offences in Taiwan. The prosecutors have… -
Intellectual Property Litigation
U.S Appeals Court Sends $81 Million Award Against Boeing Flying Back In!
As reported by Reuters, the 9th US Circuit Court of Appeals has reinstated an $81 million award against Boeing, in a suit brought by Zunum Aero, an aircraft startup, accusing Boeing of stealing trade… -
Intellectual Property Litigation
Carrot Puff Copycat: Copyright Infringed in Federal Court of Australia Case
As reported by Mason Hayes & Curran, the Federal Court of Australia has reportedly found the supermarket chain, Aldi, liable for copyright infringement regarding illustrations used on the… -
Intellectual Property Litigation
Carnegie Hall Takes Trademark Center Stage in Legal Battle
Carnegie Hall has reportedly commenced an action against Carnegie Diner and Café for trademark infringement.In its complaint filed with the United States District Court, Southern District of New York… -
Intellectual Property Litigation
Federal Court of Appeal Reiterates Permissive Approach to Granting Leave to Amend Defective Pleadings
In Bell Canada et al. v. Millennium Funding, Inc. et al., 2025 FCA 153, Bell Canada and Bell Aliant (collectively, “Bell”) appealed an order granting the Respondents’ (collectively, “Millenium… -
Intellectual Property Litigation
Under the Radar, Over the Counter: Goyard's Quiet Battle Against Fake Luxury
Goyard, the Parisian brand established in 1853 and still privately owned, has reportedly faced a surge in counterfeit bags flooding the market. The company refrains from advertising, avoids e-commerce…