GM Abandons IROC-Z Trademark

GM recently abandoned its trademark application for IROC-Z, leaving consumers wondering whether the iconic Chevrolet Camaro will ever make a reappearance.

The IROC-Z Camaro was last released in 1990, and since then GM has let the name slide. IROC, an acronym for the International Race of Champions, originally denoted a U.S. racing series in which drivers raced identical cars on road courses and NASCAR speedways. In the 1990s, the Camaro became the choice IROC vehicle.

Complicating matters for GM, IROC-Z is already listed as an active trademark. The trademark was filed in 2017 by a company called 6LE Design, which, according to GM Authority, is now bankrupt.

Authors: Larissa Fulop and Daniela Cerrone, 2019/2020 Articling Student-at-law