Kardashian Kards?
According to court documents obtained by TMZ, Kris, Kourtney, Kim and Khloe Kardashian have filed to secure the name “Kardashian Kards” for the new business through which they are expected to sell greeting cards, calendars, decals, photo albums and postcards. The trademark filings also reveal that the “Kardashian Kards” mark could appear on scrapbooks, stationaries, notebooks, stickers, bookmarks, and gift wrap.
While the release of “Kardashian Kards” may be unexpected, it comes in the midst of a series of trademarks being filed by the famous family. In February 2021, Kris filed to trademark Kris Jenner Skin and Kris Jenner Skin Care in relation to "cosmetics, skin-care, nail-care products, false eyelashes, hair-care products, and fragrances". Kris also sought trademark protection for the quote, "You're doing amazing, sweetie," back in August 2020.
Despite the family’s E-channel series wrapping production after a 20 season run, one thing is clear: the Kardashians and their marks are not going anywhere.
Authors: Nargis Fazli and Meghan King
Photo Credit: https://unsplash.com/@katemacate
Expertise
Insights
-
Intellectual Property Litigation
Trademarks Opposition Board Moves to Digital-Only Submission of Confidential Information
As of June 1, 2026, the Trademarks Opposition Board (TMOB) requires all confidential evidence and documentation in proceedings under sections 11.13, 38, or 45 of the Trademarks Act (the “Act”) to be… -
Intellectual Property Litigation
Kansas City Chiefs Stars Sued for Trademark Infringement Over Steakhouse
The sneaker company, 1587 Sneakers, is reportedly suing Kansas City Chiefs players, Patrick Mahomes and Travis Kelce, along with their restaurant partners, for trademark infringement.1587 Sneakers… -
Intellectual Property Litigation
A Pecking Order Problem: Pudgy Penguins Faces Penguin Trademark Lawsuit
As reported by Bloomberg Law News, PEI Licensing (“PEI”), the owner of the Penguin apparel brand, has sued Pudgy Penguins NFT (“Pudgy Penguins”) for trademark infringement.Pudgy Penguins started as a… -
Intellectual Property Litigation
Old Brand, New Problems? Nike’s Attempt to Revive “Total 90” Soccer Cleats
Nike is reportedly attempting to revive its classic “Total 90” soccer cleat line, but has encountered an unexpected setback. Total90, LLC has reportedly asserted that Nike is infringing its… -
Intellectual Property Litigation
A Swing and a Miss: The “All Rise” Trademark Attempt
As reported by Bloomberg, attempts to register marks covering the phrases “All Rise” and “Here Comes the Judge” were rejected by the U.S. Court of Appeals for the Federal Circuit. In… -
Intellectual Property Litigation
Hershey’s Kisses Go to Court – Federal Court of Appeal Decision in PIM Brands Inc. v. Hershey Chocolate & Confectionery LLC
The Federal Court of Appeal’s recent decision in Promotion in Motion, Inc. (PIM Brands, Inc.) v. Hershey Chocolate & Confectionery LLC offers fresh guidance on how courts evaluate survey evidence…