Pop Warner Sues Hanesbrands
Pop Warner Little Scholars, Inc. (“PWLS”) and Pop Warner Authentic, Inc. (“PWA”) (collectively, “Pop Warner”) recently launched a trademark infringement claim against Hanesbrands, Inc. (“Hanes”).
Since 1929, Pop Warner has provided football and other activities to American youth. Today, over 325,000 kids participate in the non-profit organization’s activities. PWLS owns two federally registered trademarks for the POP WARNER logo. The marks cover clothing and “[o]rganizing and conducting youth football, flag football, and cheerleading teams to promote sportsmanship and scholarship.” PWA is the sole licensee of the Pop Warner trademarks; it manufactures PWLS merchandise.
The dispute arose because Hanes’s subsidiary brand, Champion, allegedly sold products online that included the Pop Warner mark without authorization.
Pop Warner requested that Hanes remove the merchandise and sent a follow-up cease and desist letter, but Hanes reportedly never responded. As a result, Pop Warner filed the complaint seeking injunctive relief and damages.
Author: Larissa Fulop
Photo Credit: https://unsplash.com/@lordmaui
Expertise
Insights
-
Intellectual Property Litigation
Trademarks Opposition Board Moves to Digital-Only Submission of Confidential Information
As of June 1, 2026, the Trademarks Opposition Board (TMOB) requires all confidential evidence and documentation in proceedings under sections 11.13, 38, or 45 of the Trademarks Act (the “Act”) to be… -
Intellectual Property Litigation
Kansas City Chiefs Stars Sued for Trademark Infringement Over Steakhouse
The sneaker company, 1587 Sneakers, is reportedly suing Kansas City Chiefs players, Patrick Mahomes and Travis Kelce, along with their restaurant partners, for trademark infringement.1587 Sneakers… -
Intellectual Property Litigation
A Pecking Order Problem: Pudgy Penguins Faces Penguin Trademark Lawsuit
As reported by Bloomberg Law News, PEI Licensing (“PEI”), the owner of the Penguin apparel brand, has sued Pudgy Penguins NFT (“Pudgy Penguins”) for trademark infringement.Pudgy Penguins started as a… -
Intellectual Property Litigation
Old Brand, New Problems? Nike’s Attempt to Revive “Total 90” Soccer Cleats
Nike is reportedly attempting to revive its classic “Total 90” soccer cleat line, but has encountered an unexpected setback. Total90, LLC has reportedly asserted that Nike is infringing its… -
Intellectual Property Litigation
A Swing and a Miss: The “All Rise” Trademark Attempt
As reported by Bloomberg, attempts to register marks covering the phrases “All Rise” and “Here Comes the Judge” were rejected by the U.S. Court of Appeals for the Federal Circuit. In… -
Intellectual Property Litigation
Hershey’s Kisses Go to Court – Federal Court of Appeal Decision in PIM Brands Inc. v. Hershey Chocolate & Confectionery LLC
The Federal Court of Appeal’s recent decision in Promotion in Motion, Inc. (PIM Brands, Inc.) v. Hershey Chocolate & Confectionery LLC offers fresh guidance on how courts evaluate survey evidence…