Under Armour Files Patent for “Smart” Sneaker
Under Armour is developing a “smart” sneaker that would track the blood pressure of its wearer.
Its patent application describes two possible processes by which the “smart” sneaker would operate.
The first involves having the shoe connect to a smart device, similar to a Fitbit. Data collected by the “smart” sneaker would provide analytics to the wearer through the Fitbit-like device.
The second involves implanting a blood pressure detector at the bottom of the shoe that would take the wearer’s blood pressure during workouts. Depending on the blood pressure reading, the shoe’s sole would adjust to improve blood flow and aid post-workout recovery.
The blood pressure sensing “smart” sneaker patent is the latest in a series of smart clothing innovations developed by Under Armour. Last year, Under Armour launched HOVR running shoes, which have a sensor that enables wearers to track their stride length, pace, and distance.
Authors: Larissa Fulop and Nargis Fazli
Photo Credit: https://unsplash.com/@fransaraco
Expertise
Insights
-
Intellectual Property Litigation
Trademarks Opposition Board Moves to Digital-Only Submission of Confidential Information
As of June 1, 2026, the Trademarks Opposition Board (TMOB) requires all confidential evidence and documentation in proceedings under sections 11.13, 38, or 45 of the Trademarks Act (the “Act”) to be… -
Intellectual Property Litigation
Kansas City Chiefs Stars Sued for Trademark Infringement Over Steakhouse
The sneaker company, 1587 Sneakers, is reportedly suing Kansas City Chiefs players, Patrick Mahomes and Travis Kelce, along with their restaurant partners, for trademark infringement.1587 Sneakers… -
Intellectual Property Litigation
A Pecking Order Problem: Pudgy Penguins Faces Penguin Trademark Lawsuit
As reported by Bloomberg Law News, PEI Licensing (“PEI”), the owner of the Penguin apparel brand, has sued Pudgy Penguins NFT (“Pudgy Penguins”) for trademark infringement.Pudgy Penguins started as a… -
Intellectual Property Litigation
Old Brand, New Problems? Nike’s Attempt to Revive “Total 90” Soccer Cleats
Nike is reportedly attempting to revive its classic “Total 90” soccer cleat line, but has encountered an unexpected setback. Total90, LLC has reportedly asserted that Nike is infringing its… -
Intellectual Property Litigation
A Swing and a Miss: The “All Rise” Trademark Attempt
As reported by Bloomberg, attempts to register marks covering the phrases “All Rise” and “Here Comes the Judge” were rejected by the U.S. Court of Appeals for the Federal Circuit. In… -
Intellectual Property Litigation
Hershey’s Kisses Go to Court – Federal Court of Appeal Decision in PIM Brands Inc. v. Hershey Chocolate & Confectionery LLC
The Federal Court of Appeal’s recent decision in Promotion in Motion, Inc. (PIM Brands, Inc.) v. Hershey Chocolate & Confectionery LLC offers fresh guidance on how courts evaluate survey evidence…