Zippo was recently granted an audio trademark, or ‘soundmark’ from the US Patent and Trademark Office, for the unmistakable sound made by its windproof lighter.
The brand announced its trademark by way of an autonomous sensory meridian response (ASMR) video. ASMR is a technique using soothing visuals and sounds that is believed to bring about positive feelings. In addition, Zippo has partnered with Buzzfeed to create a series of ASMR videos to celebrate its iconic lighter sound. The first video from the collaboration is titled “People Make an ASMR Video for the First Time.”
Fans and collectors have commented extensively on the satisfying ‘click’ heard when one flicks open the Zippo lighter lid. The company claims that research has shown that over three-quarters of adults can instantly identify the sound upon hearing it. The company intends to file for similar trademarks in the European Union, Canada, China and India.
The Zippo sound joins a small category of other famous protected sounds, which includes the MGM Lion roar and the Mockingjay whistle from the Hunger Games movie franchise.
As of June 1, 2026, the Trademarks Opposition Board (TMOB) requires all confidential evidence and documentation in proceedings under sections 11.13, 38, or 45 of the Trademarks Act (the “Act”) to be…
The sneaker company, 1587 Sneakers, is reportedly suing Kansas City Chiefs players, Patrick Mahomes and Travis Kelce, along with their restaurant partners, for trademark infringement.1587 Sneakers…
As reported by Bloomberg Law News, PEI Licensing (“PEI”), the owner of the Penguin apparel brand, has sued Pudgy Penguins NFT (“Pudgy Penguins”) for trademark infringement.Pudgy Penguins started as a…
Nike is reportedly attempting to revive its classic “Total 90” soccer cleat line, but has encountered an unexpected setback. Total90, LLC has reportedly asserted that Nike is infringing its…
As reported by Bloomberg, attempts to register marks covering the phrases “All Rise” and “Here Comes the Judge” were rejected by the U.S. Court of Appeals for the Federal Circuit. In…
The Federal Court of Appeal’s recent decision in Promotion in Motion, Inc. (PIM Brands, Inc.) v. Hershey Chocolate & Confectionery LLC offers fresh guidance on how courts evaluate survey evidence…
