A recent Pew Research Center Study, which looked into Americans’ use of various social media platforms for news consumption, confirmed that 33% of TikTok users now regularly receive updates about daily news on the social video app. Interestingly, these numbers for TikTok are up from 22% last year compared to every other social media site, which saw a decline across that same metric. For instance, Facebook has seen a decent drop from 54% just two years ago to now only 44% of its users reporting that they regularly get their news there.
Image Credits: Pew Research
Data from research now suggests that TikTok has grown from an entertainment platform carrying short-clip videos of lip-syncing, dances and comedy to a broad-based awareness platform where many of its users learn about what is trending in their world and globally. Growth in this orbit will definitely raise many eyebrows, given TikTok’s roots in China – a position it recently had to defend in a Senate hearing focused on national security.
However, as of today, Facebook still remains the primary source of news consumption across all accessible social media in the United States. Pew discovered that nearly 31% of American adults regularly receive their daily updates from Facebook, which is higher than the 25% who get their news from YouTube, the 14% who get it from Twitter, or the 13% who get it from Instagram.
Even though TikTok stands in fifth place according to these rankings, as only 10% of U.S. adults use the platform to get their news through the video app, it could become an imminent cause of concern when TikTok’s sizable user base of those under the age of 18 grows up, directly affecting this metric.
Authors
Expertise
Insights
-
Technology
TikTok: Has Time Run Out?
Further to our previous post.President Biden has now signed off on the Protecting Americans From Foreign Adversary Controlled Applications Act, which effectively criminalizes the distribution… -
Technology
Eleven Canadian Companies Receive Funding for Quantum Technologies
Last month, the National Research Council of Canada (NRC) announced that eleven Canadian companies were selected to receive funding for the development of quantum technologies. The funding follows a… -
Technology
Vancouver-Based Hootsuite Inc. Acquires Talkwalker
On April 8, Hootsuite Inc., a Vancouver-based social media management company, announced that it is acquiring Talkwalker, a Luxembourg-based consumer intelligence company. The deal is expected to… -
Technology
Canada Looking to Maintain “Competitive Edge” in AI with $2.4 Billion Commitment
The Federal government is setting aside $2.4 billion in its upcoming budget to build capacity in artificial intelligence. In this announcement, Justin Trudeau stated the $2.4 billion package will… -
Financial Services Regulatory
Canadian Securities Administrators Extend Compliance Deadline in Interim Approach to Value-Referenced Crypto Assets
On April 17, 2024, the Canadian Securities Administrators (CSA) provided an update to their interim approach in respect of “Value-Referenced Crypto Assets” (VRCAs), as set out in the CSA’s guidance in… -
Financial Services Regulatory
Obligations and Opportunity - Budget 2024’s Impact on the Blockchain Industry
As crypto-assets become subject to further regulation both domestically and globally, industry players find themselves presented not only with new obligations but also with new opportunities. Canada’s…