Boat Rocker Media Makes Significant Investment in Insight Productions
Goodmans LLP represented Insight in connection with the sale of a majority investment to Boat Rocker Media. This investment enables Insight to increase and diversify its content offerings and move more aggressively into digital content while signifying Boat Rocker’s continued growth in the Canadian market and around the world.
Under the new structure, Insight will operate as an independent business unit, with Boat Rocker providing capital investment in addition to business and strategic support. The deal provides Insight with access to a global infrastructure, accelerating the development and monetizing of premium content for exportation outside of Canada while strengthening the incoming pipeline of formats and both scripted and unscripted content. Further, the investment solidifies Boat Rocker’s position as a premier format and live producer in Canada.
Insight Productions is one of Canada’s most established content producers and an industry leader in the development, financing, and production of hit programming, both scripted and unscripted, as well as digital content. With thousands of hours of programming under its belt, the company has created some of the most dynamic and top-rated programs including The Amazing Race Canada – the most watched Canadian show on record, ratings hit Big Brother Canada, The JUNO Awards 2018 – Canada’s national music award show, Top Chef Canada, Intervention and original formats including The Launch and Battle of the Blades.
Boat Rocker Media is a global entertainment company that creates, produces and distributes premium media content for all platforms and develops brands and IP for worldwide monetization.
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