Hootsuite Acquires Digital Advertising Technology Leader AdEspresso

Goodmans LLP represented AdEspresso, a SaaS solution for Facebook and Instagram advertising, in its acquisition by Hootsuite, the most widely used social media management platform.

With this acquisition, Vancouver-based Hootsuite now sits at the nexus of more than $500 million in annualized social spend, providing organizations the ability to effectively engage with customers across paid, earned, and owned social media.

AdEspresso is a top Facebook global ad partner, offering one of the leading advertising technology solutions to help organizations reach an audience of over a billion people on Facebook and Instagram. AdEspresso by Hootsuite will continue as a self-service ads management product that enables organizations to create and manage social advertising campaigns faster and more efficiently.