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Amalia Trister at the International Trademark Association's Leadership Meeting

Details

Friday November 9, 2007
12:30 p.m. – 1:30 p.m:  Going Green - Marketing and Environmental Issues

Moderator:  Amalia M. Trister, Goodmans LLP

More and more businesses are recognizing that "going green" is socially preferable while ultimately making good economic sense.
This panel will explore how different companies' marketing, packaging and labeling initiatives have evolved to emphasize their environmental responsibility and leadership to attract customers and thereby build their brands.

For more information, please visit the website or download the below PDF

International Trademark Association Leadership Meeting
November 7 -10, 2007
Orlando, FL