Apple Files new Augmented Reality Patent
Apple recently filed a new augmented reality (AR) patent application with the United States Patent and Trademark Office. The patent contemplates directing light into a user’s eye through lasers that would use multiple light waveguides, holographic lenses, mirrors, and a holographic combiner to generate the 3D augmented imagery.
The patent attempts to solve a long-established issue with current AR and virtual reality (VR) technology, known as the convergence-accommodation conflict. This is an issue in which the user’s brain perceives objects to be closer than they actually are, and occurs in VR and AR headsets. Apple’s new patent application contains a method to project light into a user’s eye without creating a convergence point, allowing an object to appear naturally distant.
It remains to be seen how Apple plans to use the AR technology. It is possible that Apple creates a AR product of its own, or collaborates with a third-party. In August of 2018, Apple acquired Akonia Holographics, a producer of AR lenses.
Author: Matt McDonald
Photo Credit: https://unsplash.com/@insungyoon
Expertise
Insights
-
Intellectual Property Litigation
Trademarks Opposition Board Moves to Digital-Only Submission of Confidential Information
As of June 1, 2026, the Trademarks Opposition Board (TMOB) requires all confidential evidence and documentation in proceedings under sections 11.13, 38, or 45 of the Trademarks Act (the “Act”) to be… -
Intellectual Property Litigation
Kansas City Chiefs Stars Sued for Trademark Infringement Over Steakhouse
The sneaker company, 1587 Sneakers, is reportedly suing Kansas City Chiefs players, Patrick Mahomes and Travis Kelce, along with their restaurant partners, for trademark infringement.1587 Sneakers… -
Intellectual Property Litigation
A Pecking Order Problem: Pudgy Penguins Faces Penguin Trademark Lawsuit
As reported by Bloomberg Law News, PEI Licensing (“PEI”), the owner of the Penguin apparel brand, has sued Pudgy Penguins NFT (“Pudgy Penguins”) for trademark infringement.Pudgy Penguins started as a… -
Intellectual Property Litigation
Old Brand, New Problems? Nike’s Attempt to Revive “Total 90” Soccer Cleats
Nike is reportedly attempting to revive its classic “Total 90” soccer cleat line, but has encountered an unexpected setback. Total90, LLC has reportedly asserted that Nike is infringing its… -
Intellectual Property Litigation
A Swing and a Miss: The “All Rise” Trademark Attempt
As reported by Bloomberg, attempts to register marks covering the phrases “All Rise” and “Here Comes the Judge” were rejected by the U.S. Court of Appeals for the Federal Circuit. In… -
Intellectual Property Litigation
Hershey’s Kisses Go to Court – Federal Court of Appeal Decision in PIM Brands Inc. v. Hershey Chocolate & Confectionery LLC
The Federal Court of Appeal’s recent decision in Promotion in Motion, Inc. (PIM Brands, Inc.) v. Hershey Chocolate & Confectionery LLC offers fresh guidance on how courts evaluate survey evidence…