April 05, 2024

Four New Patents Join EA’s Accessibility Pledge

Electronic Arts (“EA”) continues to break down barriers, adding four more patents to its accessibility Patent Pledge.

In 2021, EA introduced a Patent Pledge with the aim of fostering a more accessible and inclusive gaming environment. Through their pledge, EA will not enforce a specific list of patents against an infringing party. All of the listed patents are focused on enhancing accessibility in video games, particularly for players with vision, speaking or cognitive conditions.

EA has continually added patents to their pledge since 2021. The four new patents, which were added in December 2023, bring EA’s total number of patents under its accessibility pledge to 15. The new patents added include:

Automated Player Control Takeover in a Video Game – auto-detects when users stop interacting in a game and converts their player-controlled character into a personalized system-driven character.
Adaptive Gaming Tutorial System – offers personalized guidance for executing in-game commands, which are designed to match each user’s skill level and preferred play style.
Route Navigation System within a Game Application Environment – creates navigational routes and provides visual guidance to assist users in navigating intricate game environments.
Animated and Personalized Coach for Video Games – offers users an individualized, animated coach to enhance their in-game performance.

Author: Josh Sloan

Clients note, "Goodmans is Canada’s pre-eminent IP litigation practice. Hard-working, diligent and smart, you can count on the team to come prepared to any engagement.” — IAM Patent 1000
According to many, Goodmans LLP is ‘the leading IP litigation firm in Canada’, with its creativity, experience in high-stakes patent cases and impressive courtroom skills all recurring themes among clients. — The Legal 500 Canada
"There is likely no other IP litigation group in Canada that has appeared in as many patent hearings, trials and appeals than the Goodmans IP group." — The Legal 500 Canada
The “globally elite” Goodmans is “the number one firm in Canada by far and the IP department has been leading patent litigation in Canada for over three decades. The team is outstanding at every level and is known for its first-class advocacy and track record for success.” — IAM Patent 1000
Goodmans is the pinnacle of patent litigation in Canada. — Chambers Canada
Clients remark, "Goodmans IP practice is informed by its corporate and litigation practices and this gives the IP practice a practical, hands-on focus that helps drive successful solutions." — Legal 500 Canada
On the Intellectual Property group, interviewees say, "they have the largest team in Canada dedicated to intellectual property litigation. They have high-quality lawyers at all levels of practice, including some of the best in the industry." — Legal 500 Canada
Clients note, "Goodmans’ IP litigation team is, simply, the best in Canada. Its strategic expertise in litigation, and in the pharma space in particular, is invaluable to in-house counsel. These lawyers are worth every penny and more." — The Legal 500 Canada
Clients note, "Goodmans is at the high water mark of the Canadian IP Bar." — Chambers Canada
Clients commend Goodmans for our "very strong, knowledgeable and hard-working IP litigation team, with decades of experience." — Chambers Canada
Clients have noted, "The Goodmans team is strong at every level: they are expert strategists and outstanding trial lawyers." — Chambers Canada
Clients commend the “litigation team’s flawless work ethic, both in terms of form and substance, and savvy handling of complex disputes”. — IAM Patent 1000
A deep bench of IP litigators distinguishes Goodmans LLP from its competition — The Legal 500 Canada
According to clients, "if you're looking for the gold standard in litigation, Goodmans LLP is one of the best." — The Legal 500 Canada
Clients commend the team's "strong layer of partners with 10 to 20 years of practice who are seen as emerging leaders in IP litigation." — Chambers Global

Insights

IP Blog

September 15, 2025 Intellectual Property Litigation

Carnegie Hall Takes Trademark Center Stage in Legal Battle

Carnegie Hall has reportedly commenced an action against Carnegie Diner and Café for trademark infringement.In its complaint filed with the United States District Court, Southern District of New York…
IP Blog

September 11, 2025 Intellectual Property Litigation

Federal Court of Appeal Reiterates Permissive Approach to Granting Leave to Amend Defective Pleadings

In Bell Canada et al. v. Millennium Funding, Inc. et al., 2025 FCA 153, Bell Canada and Bell Aliant (collectively, “Bell”) appealed an order granting the Respondents’ (collectively, “Millenium…
IP Blog

September 10, 2025 Intellectual Property Litigation

Under the Radar, Over the Counter: Goyard's Quiet Battle Against Fake Luxury

Goyard, the Parisian brand established in 1853 and still privately owned, has reportedly faced a surge in counterfeit bags flooding the market. The company refrains from advertising, avoids e-commerce…
IP Blog

September 08, 2025 Intellectual Property Litigation

Music to Sheeran’s Ears: Supreme Court Declines to Rehear Marvin Gaye Copyright Suit

The US Supreme Court has declined to revisit a copyright dispute over alleged similarities between Ed Sheeran’s 2014 hit, “Thinking Out Loud”, and Marvin Gaye’s 1973 classic, “Let’s Get It On…
IP Blog

September 05, 2025 Intellectual Property Litigation

Federal Court Reaffirms Importance of Viva Voce Testimony

In McCain Foods Limited v. J.R. Simplot Company 2024 FC 1729, the Federal Court considered the circumstances in which an examination for discovery of a person, other than a person examined under Rule…
IP Blog

September 04, 2025 Intellectual Property Litigation

Salt‑N‑Pepa Wage Legal Battle to Reclaim Their Recordings

Salt-N-Pepa are reportedly suing their record label, Universal Music Group (“UMG”), to attempt to reclaim rights to their music, including hip-hop staples “Shoop” and “Push It”. As reported by the New…

View All Insights

Practices

Industries

Four New Patents Join EA’s Accessibility Pledge

Josh Sloan

Site Search

Four New Patents Join EA’s Accessibility Pledge

Authors

Expertise

Insights