As reported by GM Authority, General Motors filed a trademark for the term “Watts to Freedom” with the US Patent and Trademark Patent Office shortly before the unveiling of the GMC Hummer EV.
GM Authority speculated that the term might be used to describe a “long-range electric model variant or specific EV drive mode”. After the product was unveiled, Motor Biscuit reported that “Watts to Freedom” is a performance mode that allows the vehicle to reach the speed of 60 mph in only three seconds. To add to the excitement, the Hummer EV will also play sound over its Bose speakers while in “Watts to Freedom” mode.
The rumour mill continues to swirl regarding GM's other plans, as the company has also reserved the names “Earthluxe” and ‘Intelxe”, which some believe will be names of the new electric or hybrid luxury vehicle lines
As of June 1, 2026, the Trademarks Opposition Board (TMOB) requires all confidential evidence and documentation in proceedings under sections 11.13, 38, or 45 of the Trademarks Act (the “Act”) to be…
The sneaker company, 1587 Sneakers, is reportedly suing Kansas City Chiefs players, Patrick Mahomes and Travis Kelce, along with their restaurant partners, for trademark infringement.1587 Sneakers…
As reported by Bloomberg Law News, PEI Licensing (“PEI”), the owner of the Penguin apparel brand, has sued Pudgy Penguins NFT (“Pudgy Penguins”) for trademark infringement.Pudgy Penguins started as a…
Nike is reportedly attempting to revive its classic “Total 90” soccer cleat line, but has encountered an unexpected setback. Total90, LLC has reportedly asserted that Nike is infringing its…
As reported by Bloomberg, attempts to register marks covering the phrases “All Rise” and “Here Comes the Judge” were rejected by the U.S. Court of Appeals for the Federal Circuit. In…
The Federal Court of Appeal’s recent decision in Promotion in Motion, Inc. (PIM Brands, Inc.) v. Hershey Chocolate & Confectionery LLC offers fresh guidance on how courts evaluate survey evidence…
