As reported by GM Authority, GM has filed a trademark application for the mark, ‘"BrightDrop Trace", with the Swiss Federal Institute of Intellectual Property.
Filed under the Goods and Services category, the listed use of the trademark is for “electrically operated mobile freight and storage containers”.
It seems possible that this new trademark could be the official name of a currently-operating electrical mobile storage container, the EP1, when it eventually gets to market. The EP1 is currently in use in a test project by FedEx, and its features include a lithium-ion battery that charges using a 110V outlet, and has adjustable speeds that reach up to 3.1 mph so it can match a walking pace.
As of June 1, 2026, the Trademarks Opposition Board (TMOB) requires all confidential evidence and documentation in proceedings under sections 11.13, 38, or 45 of the Trademarks Act (the “Act”) to be…
The sneaker company, 1587 Sneakers, is reportedly suing Kansas City Chiefs players, Patrick Mahomes and Travis Kelce, along with their restaurant partners, for trademark infringement.1587 Sneakers…
As reported by Bloomberg Law News, PEI Licensing (“PEI”), the owner of the Penguin apparel brand, has sued Pudgy Penguins NFT (“Pudgy Penguins”) for trademark infringement.Pudgy Penguins started as a…
Nike is reportedly attempting to revive its classic “Total 90” soccer cleat line, but has encountered an unexpected setback. Total90, LLC has reportedly asserted that Nike is infringing its…
As reported by Bloomberg, attempts to register marks covering the phrases “All Rise” and “Here Comes the Judge” were rejected by the U.S. Court of Appeals for the Federal Circuit. In…
The Federal Court of Appeal’s recent decision in Promotion in Motion, Inc. (PIM Brands, Inc.) v. Hershey Chocolate & Confectionery LLC offers fresh guidance on how courts evaluate survey evidence…
