As reported by The Spun, Caleb Williams, a quarterback for the Oklahoma Sooners , has filed four trademark applications this year. The marks include his name, silhouette, a “Superman logo” using his initials, and another secondary logo that also uses the same “CW” initials.
Williams’ trademark applications follow the NCAA’s recent decision to adopt a new interim policy that allows NCAA athletes to utilize their own name, image, and likeness for a profit. Since the announcement, a number of NCAA athletes have begun creating their own professional brands that include designed logos and other marks.
A tweet by Front Office Sports indicates that Williams is looking to utilize his trademarks for clothing and merchandise as well as when hosting football camps and other “educational services”.
Authors: Caitlin Woodford and Zhiyao Chen, 2021/2022 Articling Student-at-law
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