As reported by comicbook, in June 2022, PepsiCo filed for two new trademark applications for the MTN DEW Pitch Black beverage, including for a stylized logo and a standard character mark (i.e., the broadest possible protection) for MTN DEW Zero Sugar Pitch Black.
These actions have led fans of the drink to believe PepsiCo is bringing back the beloved grape-flavoured beverage after it was pulled from most markets almost a decade ago.
The beverage was originally released as a limited time offering in 2004 for Halloween.
Authors: Caitlin Woodford and Olivia Moon, 2022 Summer Student-at-law
Authors
Expertise
Insights
-
Intellectual Property
From Touchdowns to Trademarks: How NFL Star Travis Kelce is Growing his Brand
Travis Kelce, three-time Super Bowl champion and Kansas City Chiefs superstar tight-end, has reportedly filed multiple new trademark applications in Ohio according to records from the United States… -
Intellectual Property
A Bump in the Road: Caterpillar Ordered to Pay Wirtgen $12.9 Million in Patent Trial
The federal jury of a U.S. District Court in Delaware reportedly awarded Wirtgen America Inc. (“Wirtgen”) $12.9 million in damages for patent infringement related to road-construction technology.The… -
Intellectual Property
A Billion-Dollar Remix: U.S. Appeal Court Overturns $1 Billion Copyright Verdict
A U.S. appeal court reportedly found in favour of American telecommunications and internet service provider, Cox Communications (“Cox”), overturning a $1 billion jury verdict awarded to several record… -
Intellectual Property
From Foam to Fortune: Crocs Inc. Prevails in Patent Infringement Case
Crocs Inc. has been awarded over $6 million following a decision regarding patent infringement by USA Dawgs and its subsidiary Double Diamond Distribution. Crocs was embroiled in years of litigation… -
Intellectual Property
Dish and iFit Reach the Finish Line Settling Infringement Dispute
Dish Network and iFit have reportedly reached an agreement to settle their legal disputes over the use of Dish Network’s streaming-video technology in iFit’s exercise equipment. The dispute arose… -
Intellectual Property
General Motors Files Patent Application for Foldable Ramp for Pickup Trucks
General Motors (“GM”) has reportedly filed a patent application with the United States Patent and Trademark Office for a foldable ramp designed for pickup trucks.The foldable ramp is designed to…