As reported by comicbook, in June 2022, PepsiCo filed for two new trademark applications for the MTN DEW Pitch Black beverage, including for a stylized logo and a standard character mark (i.e., the broadest possible protection) for MTN DEW Zero Sugar Pitch Black.
These actions have led fans of the drink to believe PepsiCo is bringing back the beloved grape-flavoured beverage after it was pulled from most markets almost a decade ago.
The beverage was originally released as a limited time offering in 2004 for Halloween.
Amendments to the Trademarks Regulations will take effect on April 1, 2025. These changes are part of broader updates to the Trademarks Act, introduced through the Budget Implementation Act, 2018, No…
Heineken’s Lagunitas Brewery has reportedly advanced its trademark and copyright claims over its "La Tropical" beer in a legal battle involving Cuban-origin brands. As reported by Bloomberg, the…
Marvel and DC have reportedly lost their long-held trademarks for “Super Hero”. For decades, the two comic giants jointly owned the trademark, with DC using it for its DC Super Hero Cafe and…
In January 2025, the Trademarks Opposition Board (TMOB) is launching a pilot project in which the Registrar of Trademarks will issue 50–100 section 45 notices per month for randomly selected trademark…
There has been a reported surge in trademark phishing scams. The Canadian Intellectual Property Office (“CIPO”) issued a statement warning of an email phishing scam targeting members of the public by…
A few recent patent applications reveal that the Honda Element may be making its return to the automotive industry: The first patent application is a “camper for a vehicle”. The second…
