Apple introduced its 2019 iPhone lineup on September 10th, and revealed that the new iPhone 11 and iPhone 11 Pro models will feature an upgraded 12-megapixel front-facing camera. This will allow iPhone users to capture slow motion videos from both the front and rear-facing cameras. Apple used the term “slofie” to describe this new slow-motion selfie feature (combining the words “slo-mo” and “selfie” to create the slofie).
Three days after its announcement on September 10, Apple filed a US trademark application for “Slofie” in connection with “downloadable computer software for use in capturing and recording video.” Apple’s trademark application seeks to protect the term from being used by other device and application companies in marketing any slow-motion selfie features that have been, or may soon be, developed using the word “slofie.”
The term was not widely used prior to Apple’s announcement. It remains to be seen whether the new slofie feature will be popular with iPhone 11 and iPhone 11 Pro users.
Amendments to the Trademarks Regulations will take effect on April 1, 2025. These changes are part of broader updates to the Trademarks Act, introduced through the Budget Implementation Act, 2018, No…
Heineken’s Lagunitas Brewery has reportedly advanced its trademark and copyright claims over its "La Tropical" beer in a legal battle involving Cuban-origin brands. As reported by Bloomberg, the…
Marvel and DC have reportedly lost their long-held trademarks for “Super Hero”. For decades, the two comic giants jointly owned the trademark, with DC using it for its DC Super Hero Cafe and…
In January 2025, the Trademarks Opposition Board (TMOB) is launching a pilot project in which the Registrar of Trademarks will issue 50–100 section 45 notices per month for randomly selected trademark…
There has been a reported surge in trademark phishing scams. The Canadian Intellectual Property Office (“CIPO”) issued a statement warning of an email phishing scam targeting members of the public by…
A few recent patent applications reveal that the Honda Element may be making its return to the automotive industry: The first patent application is a “camper for a vehicle”. The second…
