All the Corollas of the Rainbow
Toyota has reportedly filed a patent application for a colour-changing paint that changes colour when exposed to specific temperatures and light sources.
This technique involves painting the car with an original colour and a chosen secondary colour. Once bought, the new owner can stop at a local workshop that has the correct equipment and change the colour as desired. Using specific wavelengths of light that are applied to the paint, different visible colours can be reflected.
The car would also be equipped with temperature sensors to ensure that the right colour is achieved. Since the conditions to change the colour of the car are so specific, ordinary changes in temperature are unlikely to cause the car to change colour unprompted.
Toyota’s development is a response to the customization needs of its consumers and the limited options to change the colour of their cars. Companies such as BMW, Tesla, and Mercedes have taken recent technological steps to provide customization options to their customers.
This is a step toward increasing a vehicle owner’s ability to personalize their vehicles.
Expertise
Insights
-
Intellectual Property Litigation
Hershey’s Kisses Go to Court – Federal Court of Appeal Decision in PIM Brands Inc. v. Hershey Chocolate & Confectionery LLC
The Federal Court of Appeal’s recent decision in Promotion in Motion, Inc. (PIM Brands, Inc.) v. Hershey Chocolate & Confectionery LLC offers fresh guidance on how courts evaluate survey evidence… -
Intellectual Property Litigation
CIPO Explores Fast-Tracking Patents for Innovation in Priority Sectors
Industry Minister Mélanie Joly is reportedly evaluating a proposal from the Canadian Intellectual Property Office (“CIPO”) that would accelerate patent applications in artificial intelligence… -
Intellectual Property Litigation
Rock History and Copyright: The Show Goes On
Veteran rock photographer, Neil Zlozower, reportedly sued the Rock & Roll Hall of Fame for allegedly using his copyrighted images of Eddie Van Halen in its museum exhibits without his permission… -
Intellectual Property Litigation
Patent Reinstatement Throws “Glory” Cherries in the Pits
The U.S. District Court for the Eastern District of Washington (“District Court”) reportedly reinstated the Canadian government’s patent for the “Staccato” cherry, developed by Agriculture and… -
Intellectual Property Litigation
Sportswear Brand Sues University Over Similarities in Merchandise
As reported by the Associated Press, Columbia Sportswear has sued Columbia University, claiming that the university infringed the sportswear company’s trademark and breached an agreement between the… -
Intellectual Property Litigation
Call Dropped: Verizon Cuts Deal in $175M Patent Clash
Verizon and Headwater Research LLC have reportedly agreed to settle a patent infringement lawsuit that ended with a $175 million USD jury verdict against the telecom giant. Headwater, a…