All the Corollas of the Rainbow
Toyota has reportedly filed a patent application for a colour-changing paint that changes colour when exposed to specific temperatures and light sources.
This technique involves painting the car with an original colour and a chosen secondary colour. Once bought, the new owner can stop at a local workshop that has the correct equipment and change the colour as desired. Using specific wavelengths of light that are applied to the paint, different visible colours can be reflected.
The car would also be equipped with temperature sensors to ensure that the right colour is achieved. Since the conditions to change the colour of the car are so specific, ordinary changes in temperature are unlikely to cause the car to change colour unprompted.
Toyota’s development is a response to the customization needs of its consumers and the limited options to change the colour of their cars. Companies such as BMW, Tesla, and Mercedes have taken recent technological steps to provide customization options to their customers.
This is a step toward increasing a vehicle owner’s ability to personalize their vehicles.
Expertise
Insights
-
Intellectual Property Litigation
Sportswear Brand Sues University Over Similarities in Merchandise
As reported by the Associated Press, Columbia Sportswear has sued Columbia University, claiming that the university infringed the sportswear company’s trademark and breached an agreement between the… -
Intellectual Property Litigation
Call Dropped: Verizon Cuts Deal in $175M Patent Clash
Verizon and Headwater Research LLC have reportedly agreed to settle a patent infringement lawsuit that ended with a $175 million USD jury verdict against the telecom giant. Headwater, a… -
Intellectual Property Litigation
Nintendo Secures Copyright Victory in China
In a recent copyright infringement case, the Jiangsu High Court ruled in favor of Nintendo, awarding the company approximately $28,000 USD, or 200,000 RMB, and an injunction against an unnamed… -
Intellectual Property Litigation
Regulatory Updates – Impacts of Global Tariffs on Pharmaceuticals
Recent tariff measures affecting pharmaceutical products and ingredients have introduced new compliance and cost considerations for manufacturers, distributors, and importers operating in Canada and… -
Intellectual Property Litigation
US Appeals Court: Supertramp Songwriter Must "Give a Little Bit"
As reported by Reuters, the 9th U.S. Circuit Court of Appeals has ruled that Roger Hodgson, the former Supertramp singer and songwriter, must compensate three former band members for a share of… -
Intellectual Property Litigation
Fallout from Trade Secret Theft in Taiwan
As reported by Reuters, three former employees of Taiwan Semiconductor Manufacturing Company ("TSMC") were charged with violating security law and other offences in Taiwan. The prosecutors have…